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Jun 18
THE RELATIONSHIP BETWEEN BRANDING AND PACKAGING

THE RELATIONSHIP BETWEEN BRANDING AND PACKAGING

A good brand manager knows that the consumer does not buy his product, but rather his purpose, his idea, his values. This is very clear in Simon Sinek’s TED Talk where he demonstrates his Golden Circle methodology. According to Sinek, big companies, brands and most successful people think, operate and communicate in the same way. […]

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