Concha y Toro winery has a tradition, in addition to the quality of their wines, to offer premium packaging that stands out on the POS, adding value to the product.
Every year, especially for Christmas and Winter campaigns, Concha y Toro releases these gift boxes.
Develop a sophisticated and long-lasting packaging solution for Year-End campaign that can be offered as a gift and charm the shopper.
Our challenge is to surprise, and surpass last year’s package, using Concha y Toro’s colors and exploring new textures to deliver brand’s essence.
The final project was developed in a rigid material (hard cover binding) with a magnetic lock.
A special paper jacket with embossed texture and hot stamping details brings about the premium feature, adding a “gifty” value to the product.
Each variation has its own set of embossed pattern and colors, like different items of a collection.