The Nicoya Healthstyle Center represents a new market positioning in the Healthcare segment. Focusing in promoting a long and healthy life, this new niche wants to implement a new culture based prevention of diseases and a holistic view of the body. To this end, they rely upon the collaboration of different health professionals and genetic analysis.
To develop a new visual identity able to grasp their new market positioning.
The motto healthy mind in a healthy body is a simple formula, but in practice requires focus and consistent attitude.
The new visual identity reaches for the essentials. The sophistication and strength of the brand identity rises from the simple stroke of the logo, the typography as well as the proportion of the colours. The elephant was elected as a symbol of strength and equanimity.