CASE: COCO DO VALE BACKGROUND: The company Coco do Vale is in Paraíba (Brazil) and has been in the market for over 30 years. It produces several products derived from coconut, such as coconut water, coconut flakes, coconut milk and coconut oil. Each of these categories with multiple SKUs. Recently the Ministry of Agriculture demanded […]
CASE: FRESCCA Background Frescca is a mineral water. It has naturally mineral salts and low sodium in its composition which makes it ideal for sports practitioners, in addition to being diuretic and contributing to better digestion. The company’s plant is among the most modern in the world, the filling process ensures that the water reaches […]
CASE: YPÊ Background Currently a leader in the category of softeners, Ypê Softener was looking for a category management proposition for POS that would assert its leadership. Moreover, some product claims for the “traditional” and “concentrated” versions should be at this point communicated at the POS.
CASE: STREET FIGHTER Background In 2017 the video game Street Fighter celebrated its 30th anniversary. Considered an icon of the gaming and arcade culture of the 1990s and ’00s, the game features characters from different parts of the world representing different fighting styles. For this occasion Red Bull, whose presence in the gaming world is […]
Mock-ups Digital & Packshots Digital Pack-shot. The world of consumer goods is flooded with dazzling images. In an 3D illustration, every aspect of the image is intentional. Each detail is created and controlled to obtain a precise goal. Practical applications: Ads, pack-shots, sites, etc…
Concepts & Strutural Design Concepts. A 3D model can help express an idea in conceptual stage (since an image is worth a thousand words). Practical applications: Illustrate new ideas and concepts, pitch project ideas to teams or leads.
Planograms & Store Maps In 3D planograms it is possible to simulate reality on the shelf, define spaces, prioritize, define product’s share inside the category. The same is possible for store’s map, instructions will be clearer regarding the exact locations of POP materials and products.
Technical Specifications A 3D model when used as a technical tool facilitates the comprehension of the project by suppliers. A 3D model is a layout that leaves no doubt.
CASE: CASILLERO DEL DIABLO CONTEXT: Concha y Toro winery has a tradition, in addition to the quality of their wines, to offer premium packaging that stands out on the POS, adding value to the product. Every year, especially for Christmas and Winter campaigns, Concha y Toro releases these gift boxes.
CASE: CERVEJARIA BOHEMIA – SABORES DO BRASIL (FLAVORS OF BRAZIL) BACKGROUND: Bohemia, a traditional brand of beers such as Weiss, Confraria and Imperial, began to explore the promising segment of specialty beers. In this new phase, three new variants were created, with flavors completely different from those with which the brand was accustomed to working […]