CASE: CERVEJARIA BOHEMIA – SABORES DO BRASIL BACKGROUND: Em 2015, a Bohemia, tradicional marca de cervejas como Weiss, Confraria e Imperial, começou a desbravar o promissor segmento de cervejas especiais. Nesta nova fase, nasceram três novas variantes com sabores completamente diferentes daqueles que a marca estava acostumada a trabalhar no mercado. Denominada Sabores do Brasil, […]
CASE: DISPLAY APEROL BACKGROUND: Aperol Spritz, a drink that is a complete success in Europe and number 1 in Italy. In the last years, it became one of the favorites of opinion leaders across Brazil. The public is captive and is used to drinking it in bars, pubs and parties. However, Campari Group noticed that […]
CASE: NEYMAR JR’S FIVE BACKGROUND: Red Bull’s headquarters in Austria asked us to develop a complete set of POS materials for the Neymar’s Five Campaign, an amateur football tournament involving 75 teams from across the world. Each team consists of five players, with no goalkeepers. For each goal scored, a player from the opposing team […]
CASE: INOVARE BACKGROUND: Released in 2014, the brand Harald Melken Inovare brought an unprecedented category composed of a complete line of compound chocolate. Unlike other types of compound chocolate available in the food service market, Harald Melken Inovare was a brand that offered chocolatiers the same tempering process as in the execution of desserts made […]
case: FLASHLIMP BACKGROUND For more than 10 years, the FlashLimp brand, by Sunguider, has been a synonymous with quality in the home care accessories category. Sponges, cloths and other products have become fundamental items and are present in the daily lives of countless Brazilians. In 2016, FlashLimp was entering a new stage of its history […]
CASE: BOHEMIa RESERVA BACKGROUND: Due to its strong handcraft features, the Bohemia Reserva decided to launch a high quality beer with the “beer of guard” nature, packaged once a year and marked with a harvest number and the year produced. With this, they launched a small and exclusive lot of only 4,000 bottles, which were […]
MPV: RED BULL VR PACK BACKGROUND: Red Bull from Brazil took the initiative to launch in an international campaign an experience of total immersion of the shopper with the brand. For the first time in the company’s history, promotional packaging capable of becoming a Virtual Reality glasses would be launched.
CASE: MELKEN BACKGROUND: The Melken brand is a pioneer in chocolates for B2B businesses in Brazilian market. Founded in 2001 by Ernesto Neugebauer, the brand proposed to offer chocolatiers chefs everything that was “noble chocolate”, i.e. with cocoa butter, which requires the process of tempering for transformation. Over time, Melken became a reference within the […]
CASE: CERVEJARIA ADRIÁTICA BACKGROUND: The Adriática Brewery was established at the beginning of the 20th century by a traditional German family in Ponta Grossa, which has been a traditional region in the production of special and premium beers. In the long history of the Brewery, several brands were created, among them the well known Brazilian […]
CASE: VERANI Background In the current scenario of resources saving and lower environmental impact, many conventional lighting systems are moving to LED technology. In this context, Verani has launched, for the corporate market, a service of intelligent energy solutions for lighting, with LED technology. In this context, it is important to differentiate the brand taylormade […]